diff --git a/integration-tests/plugins/simplest/tljh_simplest.py b/integration-tests/plugins/simplest/tljh_simplest.py
index 3c6a3f7..f77f19b 100644
--- a/integration-tests/plugins/simplest/tljh_simplest.py
+++ b/integration-tests/plugins/simplest/tljh_simplest.py
@@ -46,3 +46,9 @@ def tljh_custom_jupyterhub_config(c):
 def tljh_post_install():
     with open('test_post_install', 'w') as f:
         f.write('123456789')
+
+
+@hookimpl
+def tljh_new_user_create(username):
+    with open('test_new_user_create', 'w') as f:
+        f.write("a new userfile")
diff --git a/integration-tests/test_simplest_plugin.py b/integration-tests/test_simplest_plugin.py
index bb07a83..d2f973c 100644
--- a/integration-tests/test_simplest_plugin.py
+++ b/integration-tests/test_simplest_plugin.py
@@ -72,3 +72,13 @@ def test_post_install_hook():
         content = f.read()
 
     assert content == "123456789"
+
+
+def test_tljh_new_user_create():
+    """
+    Test that plugin receives username as arg
+    """
+    with open("test_new_user_create") as f:
+        content = f.read()
+
+    assert content == "a new userfile"
diff --git a/tljh/hooks.py b/tljh/hooks.py
index d59f246..b8c7808 100644
--- a/tljh/hooks.py
+++ b/tljh/hooks.py
@@ -66,6 +66,14 @@ def tljh_post_install():
     Post install script to be executed after installation
     and after all the other hooks.
 
+    This can be arbitrary Python code.
+    """
+    pass
+
+@hookspec
+def tljh_new_user_create(username):
+    """
+    Script to be executed after a new user has been added.
     This can be arbitrary Python code.
     """
     pass
\ No newline at end of file
diff --git a/tljh/jupyterhub_config.py b/tljh/jupyterhub_config.py
index 51455dc..38fbaa9 100644
--- a/tljh/jupyterhub_config.py
+++ b/tljh/jupyterhub_config.py
@@ -4,13 +4,12 @@ JupyterHub config for the littlest jupyterhub.
 
 from glob import glob
 import os
-import pluggy
 
 from systemdspawner import SystemdSpawner
-from tljh import configurer, user, hooks
+from tljh import configurer, user
 from tljh.config import INSTALL_PREFIX, USER_ENV_PREFIX, CONFIG_DIR
 from tljh.normalize import generate_system_username
-from tljh.yaml import yaml
+from tljh.utils import get_plugin_manager
 from jupyterhub_traefik_proxy import TraefikTomlProxy
 
 from traitlets import Dict, Unicode, List
@@ -68,11 +67,8 @@ configurer.apply_config(tljh_config, c)
 
 # Let TLJH hooks modify `c` if they want
 
-# Set up plugin infrastructure
-pm = pluggy.PluginManager('tljh')
-pm.add_hookspecs(hooks)
-pm.load_setuptools_entrypoints('tljh')
 # Call our custom configuration plugin
+pm = get_plugin_manager()
 pm.hook.tljh_custom_jupyterhub_config(c=c)
 
 # Load arbitrary .py config files if they exist.
diff --git a/tljh/user.py b/tljh/user.py
index ef946e3..d4daf1f 100644
--- a/tljh/user.py
+++ b/tljh/user.py
@@ -3,11 +3,14 @@ User management for tljh.
 
 Supports minimal user & group management
 """
-import pwd
 import grp
+import pwd
 import subprocess
 from os.path import expanduser
 
+# Set up plugin infrastructure
+from tljh.utils import get_plugin_manager
+
 
 def ensure_user(username):
     """
@@ -30,10 +33,13 @@ def ensure_user(username):
 
     subprocess.check_call([
         'chmod',
-        'o-rwx', 
+        'o-rwx',
         expanduser('~{username}'.format(username=username))
     ])
 
+    pm = get_plugin_manager()
+    pm.hook.tljh_new_user_create(username=username)
+
 
 def remove_user(username):
     """
diff --git a/tljh/utils.py b/tljh/utils.py
index 395d395..460b24d 100644
--- a/tljh/utils.py
+++ b/tljh/utils.py
@@ -1,11 +1,15 @@
 """
-Miscelaneous functions useful in at least two places unrelated to each other
+Miscellaneous functions useful in at least two places unrelated to each other
 """
-import subprocess
 import logging
-
+import subprocess
 
 # Copied into bootstrap/bootstrap.py. Make sure these two copies are exactly the same!
+import pluggy
+
+from tljh import hooks
+
+
 def run_subprocess(cmd, *args, **kwargs):
     """
     Run given cmd with smart output behavior.
@@ -33,4 +37,16 @@ def run_subprocess(cmd, *args, **kwargs):
         ))
         # This produces multi line log output, unfortunately. Not sure how to fix.
         # For now, prioritizing human readability over machine readability.
-        logger.debug(proc.stdout.decode())
\ No newline at end of file
+        logger.debug(proc.stdout.decode())
+
+
+def get_plugin_manager():
+    """
+    Return plugin manager instance
+    """
+    # Set up plugin infrastructure
+    pm = pluggy.PluginManager('tljh')
+    pm.add_hookspecs(hooks)
+    pm.load_setuptools_entrypoints('tljh')
+
+    return pm