diff --git a/docs/index.rst b/docs/index.rst
index c2237cf..52bf9aa 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -3,7 +3,8 @@ The Littlest JupyterHub
 =======================
 
 A simple `JupyterHub <https://github.com/jupyterhub/jupyterhub>`_ distribution for
-a small (0-100) number of users on a single server.
+a small (0-100) number of users on a single server. We recommend reading
+:ref:`topic/whentouse` to determine if this is the right tool for you.
 
 Development Status
 ==================
@@ -84,6 +85,7 @@ Topic guides provide in-depth explanations of specific topics.
 .. toctree::
    :titlesonly:
 
+   topic/whentouse
    topic/requirements
    topic/security
    topic/customizing-installer
diff --git a/docs/topic/whentouse.rst b/docs/topic/whentouse.rst
new file mode 100644
index 0000000..d2b77c8
--- /dev/null
+++ b/docs/topic/whentouse.rst
@@ -0,0 +1,34 @@
+.. _topic/whentouse:
+
+===================================
+When to use The Littlest JupyterHub
+===================================
+
+This page is a brief guide to determining whether to use The Littlest JupyterHub
+(TLJH) or `Zero to JupyterHub for Kubernetes <https://zero-to-jupyterhub.readthedocs.io/en/latest/>`_ (Z2JH).
+Many of these ideas were first laid out in a
+`blog post announcing TLJH <http://words.yuvi.in/post/the-littlest-jupyterhub/>`_.
+
+**The Littlest JupyterHub (TLJH)** (`link <https://the-littlest-jupyterhub.readthedocs.io/en/latest/>`_) is an opinionated and pre-configured distribution
+to deploy a JupyterHub on a **single machine** (in the cloud or on your own hardware).
+It is designed to be a more lightweight and maintainable solution
+for use-cases where size, scalability, and cost-savings are not a huge concern.
+
+**Zero to JupyterHub on Kubernetes** (`link <https://zero-to-jupyterhub.readthedocs.io/en/latest/>`_) allows you
+to deploy JupyterHub on **Kubernetes**. This allows JupyterHub to scale to many thousands
+of users, to flexibly grow/shrink the size of resources it needs, and to use
+container technology in administering user sessions.
+
+When to use TLJH vs. Z2JH
+=========================
+
+The choice between TLJH and Z2JH ultimately comes down to only a few questoins:
+
+1. Do you want your hub and all users to live on a **single, larger machine** vs. spreading users on a **cluster of smaller machines** that are scaled up or down?
+
+   * If you can use a single machine, we recommend **The Littlest JupyterHub**.
+   * If you wish to use multiple machines, we recommend **Zero to JupyterHub for Kubernetes**.
+2. Do you **need to use container technology**?
+
+   * If no, we recommend **The Littlest JupyterHub**.
+   * If yes, we recommend **Zero to JupyterHub for Kubernetes**.