Add plugin support to the installer

TLJH is a great base to build 'stacks' on top of
for various use cases. These 'stacks' should be built by
people who are domain experts in their fields, and easily
updateable with new TLJH versions. Extension points need
to be very clearly defined & evolvable, so we can modify
TLJH without fear of breaking everything.

[pluggy](https://pluggy.readthedocs.io/) is the plugin
mechanism for pytest spun out into its own library,
and fits our requirements well.

There is an experimental pangeo stack in progress at
https://github.com/yuvipanda/tljh-pangeo for an example
of how this would work

setup.py

@@ -14,6 +14,7 @@ setup(
         'pyyaml==3.*',
         'ruamel.yaml==0.15.*',
         'jinja2',
+        'pluggy>0.7<1.0'
     ],
     entry_points={
         'console_scripts': [